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home > Jennifer ROUSSE-MARQUET

Jennifer Rousse-Marquet

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User registered on 25/02/2012

Biography

Passionate about creative and digital innovation, branding and intercultural communication, Jennifer is a multidisciplinary executive with proven experience in analyzing and leveraging market opportunities within a variety of organizational structures. 
 
She is currently leading the business development of aveni, a provider of metallization technologies. Prior to aveni, Jennifer spent two years in Seoul where she held the role of trade advisor at the French Trade Commission, the national agency supporting the development of French businesses in South Korea. She also spent time in Shanghai bringing her expertise to SIP, a project management firm, where she directed the French & Italian Business Unit.  

Jennifer has also previously overseen business development for the French National Audiovisual Institute (INA) and Youscribe, a digital publishing platform.
 
She holds an engineering degree from the Higher Institute for Electronics and Digital Training (ISEN) and a Master in Visual and Digital Media from IE Business School. 
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My INA Global articles

  • The Unique Story of the South Korean Film Industry Published Cinema | Article | 13/09/2013
    From propaganda movies to the Golden Lion award at the Venice Film Festival, the South Korean film industry really has a unique history. South Korea is one of the few countries where local productions have a dominant share of the domestic market, surpassing American movies. Read the article >>
  • Online gaming: An integral part of the South-Korean culture Draft Video Games | Article | 19/06/2013
    One-third of the South Korean population regularly plays online games, with PC bangs on every street corner in a country where gaming is both a high level (e-)sport and a public health issue. Read the article >>
  • KakaoTalk, the Korean messaging app turned social phenomenon Draft Telecommunications | Article | 11/03/2013
    In the country where there are more mobile phones than people, KakaoTalk, a mobile messaging application, is enjoying phenomenal success. Read the article >>
  • K-pop : the story of the well-oiled industry of standardized catchy tunes Published Music | Article | 21/11/2012
    The impact of K-pop is today felt beyond the borders of its native South-Korea. Let’s have a closer look on this musical genre, which has become the newsoft power tool of Korea. Read the article >>
  • Burma: press freedom just round the corner? Published Press | Article | 12/09/2012
    [NEWS] The Burmese government recently announced the relaxation of censorship for journalists. Although this announcement is to be welcomed, press and media freedom still have a long way to go. Read the article >>
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CABSAT 2015

In Dubai, from 10th to 12th of March

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