MARKETING (3)
Election 2012 Advertising: Nastier and More Invasive Than Ever?
| Advertising & Communication | Article | Natalie HIDEG | 29.02.12 |[NEWS] Advertising expenditures for the 2012 U.S. presidential race have skyrocketed more than ever before. Thanks in part to new finance laws, more money is available to spend on negative advertising, and campaigns are more pointedly targeting voters’ Web-surfing habits and offline lives. Read the article
Social TV, or the Return of Television
| Television | Article | Laurent ESPOSITO | 13.04.11 |
February 2019
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In Dubai, from 10th to 12th of March
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