• About Ina
  • Ina websites
    • FOLLOW US
  • VERSION FRANÇAISE
  • Log in / Register
Home
  • Television
  • Radio
  • Cinema
  • Music
  • Publishing
  • Press
  • Digital Tech
  • Video Games
    • Law
    • Economics
    • History
    • Social Sciences
    • Education
    • Advertising & Communication
    • Technology
    • Telecommunications
    • Ideas
  • Web reads
  • Dossiers
home > marketing
MARKETING (3)

Survey on the Japanese Media Mix, between anime and the character business

| Television | Book review | Mathieu GAULÈNE | 06.11.13 | Marc Steinberg is carrying out a very interesting study on the economic model of merchandising for Japanese anime. Read the book review
  • Election 2012 Advertising: Nastier and More Invasive Than Ever?

    | Advertising & Communication | Article | Natalie HIDEG | 29.02.12 |
    [NEWS] Advertising expenditures for the 2012 U.S. presidential race have skyrocketed more than ever before. Thanks in part to new finance laws, more money is available to spend on negative advertising, and campaigns are more pointedly targeting voters’ Web-surfing habits and offline lives. Read the article
  • Social TV, or the Return of Television

    | Television | Article | Laurent ESPOSITO | 13.04.11 |
    Illustration de la TV Social avec une télécommande par téléphone
    How do television viewers use social networks in their choice of programs, communication with one another and participation in games and other activities associated with programs? Read the article
directory
Inscription à Ina Sup
Chronologies
Carte
February 2019
 
 
 
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
 
 
 

CABSAT 2015

In Dubai, from 10th to 12th of March

Read all events >>
Subscribe to the newsletter
UNITED STATES GOOGLE PUBLISHING CROSS CULTURAL GAMING DIGITAL TECH MUSIC TELEVISION JEAN-PAUL SIMON KEVIN PICCIAU CHINE VOD FACEBOOK FRANCE COPIE PC EUROPE MEDIA PRESS CONSOLE MARCHE CHINOIS INDIA ADAPTATION CULTURELLE MEDIAS PIRATAGE INTERNET INNOVATION AXEL SCOFFIER RADIO JEU VIDEO CINEMA

Most popular articles

  • Publishing | Kindle Cloud Reader: a closed system?Launched during the summer, the Amazon cloud reader...
  • Press | Are foundations the solution to the journalism crisis?Interview with Rodney Benson,associate professor in the...
  • Music | The J-Pop IndustryFocus on Japanese popular music - a complex and unique...
  • Cinema | Disney: A Cultural Capitalism of Global EntertainmentThe Disney group comes closer to the ideal-typical form of...
  • Television | Game of Thrones, transmedia tactics pay offThe start of season 4 of Game of Thrones has firmly...

Most popular dossiers

  • Cinema | The major players of animation filmsAnimation films are becoming more and more successful. How...
  • Ideas | Brazil at election timeThe role of the Brazilian media during the Lula years and...
  • Digital Tech | Facebook, a Social Network dedicated to Cultural and...Bringing together millions of internet users in record time...
  • Digital Tech | What Position for Social Networks?New forms of web communication, from community sharing...
  • Press | Media in the Middle East: a geopolitical issueMedia complexity in the Middle East goes far beyond...
  • The project
  • INA Global Staff
  • Ethical charter
  • Legal & Terms
  • Contact & report an abuse
  • RSS feed
  • Sitemap
  • Help

Institut national de l’audiovisuel websites

  • Ina Institut
  • Ina MEDIAPRO
  • Ina EXPERT
  • Ina THEQUE
  • Ina GRM
  • Ina.fr
  • BOUTIQUE Ina