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home > alternate reality game
ALTERNATE REALITY GAME (3)

Transmedia: between augmented storytelling and immersive practices

| Digital Tech | Article | Mélanie BOURDAA | 06.09.12 | Between augmented storytelling and immersive practices, transmedia strategies form the new architecture for developing franchises in the creative industries. The boundaries of the concept are, however, not always well understood. Read the article
  • What is Fan Culture?

    | Digital Tech | Book review | Mélanie BOURDAA | 03.08.12 |
    Paul Booth, Professor of Media Studies at DePaul University in Chicago, sheds fresh light on the study of fans and fan communities, and suggests a re-assessment of the importance of these analyses in a broader approach to media studies. Read the book review
  • The immersive experience of deep media

    | Ideas | Book review | Mélanie BOURDAA | 30.08.11 |
    Frank Rose, editor-in-chief of American magazine Wired, addresses the changes that creative and cultural industries are experiencing in terms of interactive storytelling, on the one hand, and TV viewer, listener and reader engagement, on the other hand. Read the book review
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W3C 2013

In Rio de Janeiro, from 13 till 17 may

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